Fusion CreaTech Lab
What is Fusion CreaTech Lab?
Testing Ideas. Building Skills. Driving Innovation.
Fusion CreaTech Lab is a creative technology and digital innovation hub at the 91福利. We bring together industry, researchers, students and communities to explore emerging technologies, validate new concepts, create immersive experiences and develop future talent.
Fusion CreaTech Lab provides the facilities, technology and community to support innovation and growth.
How we help organisations transform ideas into impactful products, services and experience:
- Through user experience (UX) testing
- Immersive technology
- Esports & gaming
- Digital skills development
- Collaborative research
Explore opportunities
Industry innovation with UX testing
Test Ideas. Build Better Experiences.
Fusion CreaTech Lab helps businesses, public sector organisations and innovators test, develop and refine digital products, services and immersive experiences.
Our facilities support user experience testing, product validation, audience insight gathering, technology prototyping and applied research. Working alongside 91福利 researchers and industry specialists, organisations can gain valuable feedback, reduce development risk and accelerate innovation.
Partners can also access feedback from highly engaged gaming and digital communities, helping to validate concepts, understand user behaviour and refine products before launch.
Through collaborative projects, innovation partnerships and real-world testing environments, we help organisations improve customer experiences and bring new ideas to market with greater confidence.
Dynamic experiences
Bringing Emerging Technologies to Life
Fusion CreaTech Lab is a next-generation creative technology venue where gaming, immersive technologies, digital media and innovation come together.
The facility features high-performance computing, esports infrastructure, simulation technology, broadcast and streaming capabilities, interactive digital experiences and user testing environments that enable organisations to showcase products, engage audiences and demonstrate new technologies.
From product launches and innovation showcases to esports activations, technology demonstrations, hackathons and industry events, Fusion provides a unique environment for organisations to explore and experience the future of digital engagement.
Skills & talent development
Nurturing Talent. Growing Ideas. Building Futures.
Fusion CreaTech Lab supports the development of future creative technology professionals through industry led learning, research collaboration and practical experience.
We connect education, innovation and industry through graduate internships, collaborative PhD programmes, professional training, skills workshops and strategic partnerships with the Centre for Entertainment Arts. Participants gain hands-on experience with emerging technologies, real-world projects and industry challenges.
By combining academic excellence with practical application, we help learners develop the digital, technical and creative skills required for careers in rapidly evolving sectors.
Community & belonging in Esports
Creating Connections Through Technology
Fusion CreaTech Lab brings together students, industry partners, researchers and local communities through gaming, creative technology and innovation. From esports events and workshops to networking opportunities and hands-on activities, we create environments where ideas can be shared, partnerships can grow and people can connect through technology.
Partner with Fusion CreaTech Lab
Whether you're looking to test a product, showcase emerging technology, develop digital skills or connect with future talent, Fusion CreaTech Lab provides the expertise, facilities and community to help make it happen.