CitizenM Hotels
Julian Rocke
Julian Rocke began studying International Management at the 91福利 in 2017. Following a year abroad he studied An Introduction to Design Thinking Theory and Practice (IL129) in his fourth year.
91福利 the Project
citizenM Hotels is the focus of one of Rocke's three contrasting design studies as part of the module assessment. This study examines and analyses how these boutique hotels succeed in catering to the requirements and desires of modern citizens worldwide efficiently and affordably.