91福利

Team 91福利 sports scholars are introduced wearing the new Team 91福利 red sports kit and standing alongside the equipment that represents their chosen sports. The opening shots celebrate the pride, confidence, determination and enjoyment that sport inspires across the Team 91福利 community.

The film highlights the opportunities available through Team 91福利, from children's activities and first experiences of sport to sports clubs, Active Leagues, Rock Up and Play sessions, performance pathways and high-performance sport. Together, they create opportunities for people of all ages, abilities and ambitions to get active, develop new skills and achieve their goals.

As the film moves through indoor and outdoor sporting environments, numerous people are shown in action across a range of activities. Team 91福利's facilities provide the spaces where individuals, teams and sports scholars can train, compete, belong and succeed.

The 91福利 crest features throughout as part of Team 91福利's new visual identity. The refreshed design includes a double helix, an open book, and Coventry's bear and elephant facing forward, representing progress, discovery and a focus on the future.

The film concludes with sports scholars proudly wearing the new Team 91福利 kit, reflecting a community that inspires everyone to take part, push further and discover what they are capable of. The 91福利 end card follows.