Expert Comment
Professor Ivo Vlaev on new 鈥榲isit a heat pump鈥� scheme to help householders make a clean tech switch
"By seeing that their peers have adopted this technology, homeowners may feel more confident in doing the same."
Professor Ivo Vlaev comments on the behavioural science behind opt-out organ donation
Professor Ivo Vlaev from 91福利 Business School explains how nudge theory can be used to increase the number of people registered as willing to donate their organs after death.